what is build for rent and why it’s becoming increasingly important

We're revolutionising the build to rent industry.

In a growing market worth £4.3BN*, we have taken it upon ourselves to stand out from the crowd and do something different. How rebellious.

Having launched in 2020, we've wasted no time making our mark. Lucky for us, we've had the opportunity to share our unique proposition with this rapidly growing Build to Rent industry. We aim to provide a BTR solution by challenging the norm and pushing boundaries. The team has built a reputation that has defined the benchmark in aspirational living. Our passion lies with your project ambitions, and we are dedicated to inventing and delivering stand-out schemes.

Here comes the good part; we deliver in maximising your return, and with our quality guarantee, we are as invested as you. We are proud to supply a superior product with an ESG-focused future in mind.

Since our launch, we have been awarded an International Property Award and multiple HomeView awards, including 'Number 1 BTR development in London for Design' (Knight Frank Report, 2021).

WHO ARE AGC BTR

WHAT IS BUILD FOR RENT?

Build-to-Rent (BTR) refers to a real estate investment strategy where a developer builds a property specifically for the purpose of renting it out, rather than selling it.

BTR properties are typically multi-unit residential buildings, such as apartment complexes, designed and built to meet the demand for rental housing.

The goal of BTR is to provide high-quality, affordable rental options for tenants and generate steady returns for investors. BTR differs from traditional rental properties in that it is developed and managed as a single entity, rather than as individual units owned by separate landlords. This allows for a more integrated and streamlined approach to property management, leading to better living experiences for tenants.

WHY IS BUILD FOR RENT IMPORTANT?

Build-to-Rent (BTR) is gaining importance for several reasons:

Increased demand for rental housing: With homeownership becoming less affordable for many people, the demand for rental housing has been on the rise, making BTR a more attractive investment opportunity.

  • Demographic shifts: The growing population of millennials and urbanisation has led to a change in lifestyle, with more people choosing to rent rather than own homes.

  • Better living experiences for renters: BTR properties are designed and managed with the goal of providing high-quality living experiences for tenants. This includes amenities like fitness centers, rooftop terraces, and community spaces. Things that would be a big extra cost for homeowners.

  • Improved returns for investors: BTR allows for more efficient property management, leading to lower operating costs and higher returns for investors compared to traditional rental properties.

  • Government support: Many governments are supporting BTR as a way to address the affordable housing crisis, making it easier for developers to obtain financing and approvals for these projects.

Overall, the combination of these factors has made BTR increasingly important, providing a needed solution to the housing needs of a growing population.

WHAT DOES BTR MEAN FOR RENTERS?

Built-to-Rent (BTR) properties offer several benefits for renters:

  • High-quality housing: BTR properties are built specifically for the purpose of renting, so they are often designed and constructed to meet the demand for high-quality rental housing.

  • Amenities: BTR properties typically come equipped with a range of amenities, such as fitness centers, community spaces, and rooftop terraces, that make for a better living experience for tenants.

  • Predictable costs: Renters in BTR properties often have access to a predictable cost of living, as rent and utility costs are typically bundled together and billed as one monthly payment.

  • Professional management: BTR properties are typically managed by a single entity, leading to a more integrated and streamlined approach to property management, making it easier for tenants to resolve any issues they may encounter.

  • Flexibility: BTR properties often offer flexible lease terms, making it easier for renters to find a rental option that suits their needs, whether they are looking for a short-term lease or a long-term commitment.


In summary, BTR offers a high-quality rental option for renters looking for a better living experience, with predictable costs and professional management. Click here to find out what renters really want in their next home.

HOW CAN INTERIOR DESIGN MAXIMISE APPEAL TO BTR?

Interior design maximises the appeal to BTR properties as it’s allowing tenants to imagine their new life in a new space. It allows them to be able to see a future life within a space, empty rooms are hard to imagine yourself living in. Interior design dresses a space to highlight its best qualities and show it in the best possible light to appeal to renters. The following points are simple ways interior design adds appeal to BTR properties:

  • Neutral colour palette: Using neutral and warm colours can make the space feel more inviting and appealing to potential tenants.

  • Good lighting: Proper lighting can create a more spacious and bright environment.

  • Functionality: Designing spaces with functionality in mind, such as having storage solutions and enough electrical outlets, can be attractive to potential tenants.

  • Quality finishes: Upgrading to high-quality finishes such as granite countertops, hardwood flooring, and stainless steel appliances can increase appeal.

  • Amenities: Including community amenities such as a fitness center, lounge areas, or outdoor spaces can attract tenants and add value to the property.

  • Personal touches: Adding personal touches such as wall art, decorative accents, and unique lighting fixtures can make a space feel more personalised.

HOW CAN AGC BTR HELP YOU?

With our multifaceted interior design service and award-winning team of creatives, we have built a reputation that has defined the benchmark in aspirational living. At AGC, we aim to provide a BTR solution by challenging the norm and pushing boundaries. Calling on relevant expertise from our portfolio of interior brands, we can provide you with a unique proposition by offering interior architectural, show home and furniture range design, all under one roof. 


Our build to rent furnishing solution is revolutionising the future of BTR by providing the services and talent from its entire portfolio of award-winning brands. Click here to hear the 3 ways we are doing this, and how it can help you.

At AGC BTR, we love to keep on top of the latest design trends in BTR developments, and our futuristic approach means that we are always ahead of the curve.

To discuss your BTR development, get in touch with our team. You can slide into our DM’s here BTR@agofc.com, or give us a bell here  +44 (0)20 3651 3325