Creating Memorable First Impressions: The Importance of Lobby Design in Build-to-Rent Developments

As much as we love designing apartments, we also have a knack for designing communal spaces as well. We wanted to highlight the importance of ‘first impressions’ and that lies in the lobby…

When it comes to creating memorable experiences, first impressions play a significant role. In the realm of build-to-rent developments, where comfort, community, and convenience are paramount, the lobby design and communal spaces hold immense importance. Gone are the days of dull, uninspiring entrances. Today, we're diving into the world of lobby design and pushing the boundaries to redefine communal spaces within build-to-rent developments.

"EVERY SQUARE INCH WAS THOUGHTFULLY LAID OUT.
THE FINISHES MADE IT FEEL LIKE WE WERE
STAYING IN A 5-STAR HOTEL."
- Tenant @ 8 Water St

The Power of First Impressions

The lobby is the first point of contact for residents and visitors alike. It sets the tone for what awaits them within the development. By carefully crafting the ambiance, we can create an unforgettable experience that resonates long after the initial encounter. Through thoughtful interior design, innovative lighting, and attention to detail, we aim to captivate and leave a lasting impression on everyone who walks through the doors of a BTR development.

At AGC BTR, we believe that every detail matters when it comes to creating exceptional living experiences. In one of our favourite projects, 8 Water St in Canary Wharf, we meticulously designed the lobby area to evoke a sense of sophistication and luxury, making residents feel as though they are stepping into a hotel or a tranquil holiday retreat every time they come home. Our goal was to bring a wave of relaxation and tranquility to residents as soon as they enter the development, setting the tone for a truly elevated living experience.

Redefining Communal Spaces

Beyond the lobby, communal spaces within build-to-rent developments are the heart and soul of fostering a sense of community among residents. These spaces act as vibrant hubs where individuals can socialise, relax, and build meaningful connections with their neighbours. Our mission is to go above and beyond the standard, providing residents with inspiring environments that enhance their daily lives.

We worked closely with build-to-rent operators, Vertus, to create an environment that connects its residences with the surrounding water and quaint garden space. The development boasts flexible communal areas including; a lounge, self-service bar, screen room, private dining room and an expansive roof terrace (the largest outdoor space in the Vertus portfolio) all carefully curated and designed by AGC BTR. 


Designing for Comfort and Functionality

In our pursuit to push the boundaries of communal spaces, we prioritise comfort and functionality. From inviting lounges and co-working areas to fully equipped fitness centers and serene outdoor retreats, we create spaces that cater to the diverse needs and lifestyles of our residents. We understand that a well-designed environment can enhance well-being and promote a sense of belonging.

At AGC BTR, we understand that designing for comfort and functionality goes beyond the lobby area; it extends to every aspect of residents' living spaces. In our project at 8 Water St, Canary Wharf, we have seamlessly integrated the design principles of comfort and functionality from the lobby into the apartments, creating a cohesive and harmonious living experience.

The lobby serves as a gateway to the residents' homes, and we wanted to ensure that the same sense of relaxation and luxury flowed seamlessly into their apartments. By carefully selecting materials, finishes, and furnishings, we have created a sense of continuity and a feeling of effortless elegance.

In the world of build-to-rent developments, lobby design and communal spaces are the keys to creating unforgettable first impressions. By reimagining these spaces and pushing the boundaries, we aim to redefine the standards and set new benchmarks for comfort, community, and apartment living. Through thoughtful design, functionality, and a touch of innovation, we aspire to create environments that go beyond mere structures and resonate deeply with those who call them home.

Join us as we continue to transform the build-to-rent landscape, one remarkable space at a time.