Going Green: AGC BTR’s Journey to
B Corp CertificatioN

Earlier this month, our Director, Tori Mitchell, attended the Association for Rental Living (ARL) Webinar hosted by Andy Marshall of B Corp Certified Harrison Brands. This event delved into the benefits of B Corp certification in the Build to Rent (BTR) sector, providing valuable insights into the market trends and increasing importance of B Corp in decision-making processes. 

Insights from the ARL Webinar

  • Investment strategies are increasingly focused on sustainability, with ESG priorities driving the trend towards B Corp certifications, notably in the BTR sector.

  • B Corp certification signifies a commitment to improving business standards and reflects how a company views its future.

  • Achieving B Corp status enhances brand reputation, boosts employee engagement, and aligns the business with clients and suppliers who share similar values, creating compelling opportunities and a supportive community.

  • Achieving B Corp status requires top-level support within the business and can be facilitated with external help if required, making it a valuable investment.

  • The recertification process enhances brand preference and drives continuous improvement.

"It was refreshing to hear such an open and honest discussion among diverse companies in the BTR sector. They talked about the crucial role B Corp certification plays in today's world and how it will inevitably become a key factor in future decision-making."

Tori Mitchell, DIRECTOR

WHAT B CORP MEANS TO US?

At AGC BTR, we have always been passionate about sustainability and ethical business practices. Our core values revolve around creating a positive impact on the environment and society through our operations.

B Corp certification is more than just a label for us; it represents our dedication towards making a meaningful difference in the world. We believe that businesses have the power to drive positive change, and with B Corp certification, we are able to showcase our efforts and inspire others to do the same.

our journey towards b Corp

B Corp certification reflects our commitment to elevating standards and embodies our vision for AGC BTR's future. Rather than calling ourselves a sustainable brand, we aim to become the most responsible version of ourselves. While we aren't perfect, our daily commitment to making better choices drives us to minimise our social and environmental impact throughout our entire business. We are on a journey toward a more sustainable design future, mindful of every step we take.

Joining the B Corp community allows us to collaborate with clients and suppliers who share our values, fostering a cohesive and value-driven business ecosystem. This alignment allows us to learn, grow, and thrive together. Additionally, being part of the B Corp community opens doors to new business opportunities and partnerships with like-minded companies. For example, our recent collaboration with COAT Paints in the Author King’s Cross project has not only enhanced our sustainability efforts but also allowed us to share resources and expertise. Such partnerships exemplify how B Corp certification can lead to mutually beneficial relationships, furthering both business growth and positive social impact. As sustainable and ethical practices are increasingly important to investors, making B Corp certification a strategic advantage in attracting green capital.

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Listen to our podcast, The Interior Insider, as we talked with Rob Abrahams, co-founder of B Corp certified company COAT Paints, their journey to B Corp certification and delve into the realities of sustainability within business, offering a candid exploration of the conscious decisions that defined out recent collaboration The Conscious Collection.

Achieving B Corp Certification:
A Commitment to Sustainable Excellence and Long-Term Growth

Earning B Corp certification requires dedication and effort. Although time-consuming, we view it as an investment that will yield long-term benefits for our business. The capital market is prioritising structured ESG strategies, making B Corp a critical factor in investment decisions. There is a growing preference for B Corp certified companies among consumers, influencing their purchasing and rental decisions. The recertification process ensures we are continually striving to improve and uphold high standards. We aim to work collaboratively with other B Corp companies, fostering a supportive environment.

Learn more about our sustainability efforts!

We are proud to be part of the B Corp community and committed to upholding its values. By working with like-minded businesses, we can foster a sustainable future and drive meaningful change. Our journey excites us with new opportunities, partnerships, and the drive to inspire others. The webinar reinforced the importance of community and collaboration, highlighting the benefits of B Corp certification. If you're dedicated to social and environmental impact, we want to collaborate with B Corp companies like yours. For more information about AGC BTR and how we can work together, please get in touch with us. Let's join forces and make a difference!

We are eager to share our experiences and learn from others, reaffirming our dedication to improving standards and positively contributing to the BTR sector. Here's to a greener, more responsible future.

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